![]() ![]() Google often prioritizes local websites in the results it provides, even for terms that aren’t explicitly local. That won’t drive potential clients from other cities away, but it will make it easier for Chicago businesses looking for a writer to find him. Consider including location-specific keywords in the SEO metadata of your page, such as in your title tag and headings.Ī freelance writer in Chicago named John Doe could make their home page’s title tag “Chicago Freelance Writer | John Doe” and include mentions of being based in Chicago on the website’s Home and About pages. Highlight your city on your website.Įven without including the specific address of a physical location, you can tell people what city you’re in on your website. To increase your chances of winning some local keyword for your online business, there are a few good local SEO strategies that don’t require GMB at all. While it’s true that fewer people search for local terms, if you can get onto page one for a relevant local keyword, more people will see it than if you’re on page 10 for a broader keyword. But if they get more specific and aim for “philadelphia online marketing consultant” the pool of people they’re competing against gets much smaller. Competing for local results is much less competitive than trying to compete for national ones.įor example, an online marketing consultant who can work with anyone across the country will have a harder time snagging the top spot for a keyword like “online marketing consultant” since they have to compete against the thousands of other consultants doing similar work across the country. How Can I Improve my Local SEO Without Google My Business?Įven if your online business doesn’t only serve one area, it can still be valuable to improve your local SEO. And if you want to shore up the local SEO authority for your website, there are better techniques to try. If your business is online only, the main keyword terms you target in your SEO efforts probably won’t be the ones dominated by GMB listings anyways. In other words, when I search for “dog training,” Google can recognize that I need a service provider that is local to me and puts the Google My Business listings right up at the top of the organic results.īut when I search for “dog toys,” it knows that I can just as easily order those from an eCommerce store as buy them from a pet store in my city, so the top results are for eCommerce websites, with the GMB listings further down on the search engine results page (SERP). GMB listings only show up for searches that Google perceives to have local intent. ![]() Google My Business has a specific purpose. And if you run an eCommerce business that also has a physical storefront, you’re eligible to create a listing for the location you have.įor businesses that are truly online only though, Google My Business isn’t an option. Starting in January 2019, Google did begin to allow businesses that have a specific service area to create Google My Business listings without having to publish a public address.įor example, a contractor that doesn’t have an office because they travel to meet clients at their homes could still set up a listing and clarify what areas they work in. Google’s guidelines state: ”Listings on Google My Business can only be created for businesses that either have a physical location that customers can visit, or that travel to visit customers where they are.” That means if you run an eCommerce business that doesn’t have a storefront or if you provide services to clients exclusively online, you aren’t eligible to create a Google My Business listing. Can My Online Business Create a Google My Business Listing? ![]()
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